Luc Rochon
PRESIDENT
Luc’s vision is focused on innovation to build new generation sports fields that will significantly improve the quality of play, performance and safety of athletes. His vision is to be the company that sets the standard of excellence in our industry. For us, it is important to inspire all our collaborators, who play a very important role in the implementation & growth of GTR Turf. Under this perspective, we have established a manner of excellence in each of our projects. Luc’s strategic goal is to maintain high quality standards and implement our knowledge, experience, and expertise.
Benoit Laverdure
VICE PRESIDENT
As Vice President, Ben personally supervises all of GTR’s projects to ensure contractual obligations, budgets, and deadlines are honored. With over 20 years of experience in the industry, Ben’s coordination and management of field work is executed with a level of professionalism and care both our clients and teams admire. Through project meetings, Ben ensures to keep an open line of communication regarding overall project status between all parties involved, thriving to remain a notable leader in the synthetic turf industry by establishing strong ties with our clients and their communities.
Keiry Torres
US Operations Manager
Keiry is our forward thinking operations manager focused on supporting cross-functioning teams to increase productivity and client satisfaction.Nearing a decade with GTR, she has closely worked with our Vice President, Supervisors, and on site crews to maximize efficiency and communication. From beginning to end, Keiry handles the submittal process, billing, and close outs, ensuring our clients have a distinguished source for all their operational needs.
Simon Laverdure
SUPERVISOR OF CONSTRUCTION
Simon is a meticulous and solution-oriented supervisor with over 15 years of experience, hands-on project management, and supervision. He is a resourceful team player with strong field troubleshooting skills to progress milestones, ensuring on-time project completion. GTR Turf is proud to say he is an effective process implementation specialist who will work diligently to ensure your successful project completion with a progressive attitude.
Kate Cobb
PROJECT COORDINATOR
Kate joined GTR Turf in 2025, and has quickly become an asset in our day to day operations with her meticulous attention to detail and organization. Kate’s role is to assist our manager by managing schedules, tracking project documentation to ensure smooth project operations, timely material deliveries, and ensuring smooth communications and operations between our office and field crews.
Denise Smith
ADMINISTRATIVE ASSISTANT
Denise joined the GTR Turf Team in 2021, and is an essential part of our administrative team by providing crucial organizational and clerical support. Key duties involve answering phones, maintaining filing systems, entering accounts receivables, office operations and supporting all of our day to day operations.
Henry Welch
U.S. Sales Manager
Henry Welch serves as our U.S. Sales Manager, driving nationwide growth and managing key client relationships. Joining GTR Turf in 2025 after more than a decade in heavy equipment sales in Northern Virginia, Henry brings a deep understanding of the industry and a passion for finding the right solution for every project. He works closely with our sales team to foster strategic partnerships and ensure that every client's needs are met with professionalism and expertise. Dedicated to providing superior support, Henry looks forward to assisting with all your synthetic turf needs. Please feel free to reach out with any questions or to schedule a free on-site consultation.
Kevin McIntire
SITE SUPERINTENDENT
Kevin is an integral resource as a supervisor for GTR Turf, and has set the standard in providing guidance, training, and feedback to maintain efficiency on our project sites. Key traits of Kevin as an innovative supervisor include the resolution of conflicts on site, ensuring a safe and productive work environment, and performance monitoring of our crews and providing valuable feedback. Kevin thrives in ensuring that our crews represent GTR Turf in the most professional manner to ensure success across the board.
Jarrett Wicker & Christopher Claytor
RESIDENTIAL/MAINTENANCE LEADER
Jarret & Chris oversee and are responsible for managing our residential, repair, and grooming division. Both leaders have knowledge of maintenance equipment, how to resolve issues and repairs encountered on site, maintenance training for our clients, and tracking of inventory and materials.